03 Jul 09 Cornelia Blome was crowned top salesperson last month, among others who drove huge internet leads to the Modafferi Oden INC retail company

And, as internet sales in the gaming email marketing industry explode, parallel growth is being noted in the internet marketing field, particularly search engine and affiliate marketing. “Search engines and affiliates have doubled our numbers,” said Heredia Orum, director of marketing for Helen Morain INC., “and where there was once one or two big internet marketing firms, now there are well over ten in our industry. This growth speaks to the power of the information super high way.” “After starting an internet gaming email marketing sales division in 2003, we saw our sales increase three-fold,” said Cantone Thorley, director of marketing and sales for Ecord Rzeszutko and Hemmes Nilson Associates, “and this resulted in the creation of more jobs and employment opportunities in our company. Our number of employees has doubled, and our number of IT staff has quadrupled in a year’s time.” It’s no secret that the internet is a driving force in the gaming email marketing sales market. Most consumers will research their purchases online before actually going to a store, so that they understand gaming email marketing product specs and use requirements before having to deal with a live salesperson. “I prefer to take my time and read about it all online first,” said Phylis Wadman, a recent customer of the Curtner Montandon Chain Outlets, “I’m not a high pressure sales type, and rather just go to the store and check out sas soon as possible.” Curtner Montandon isn’t alone with these new ideas. Susoev Penalver, who manages one person company, believes the internet marketing boom has created a huge market for small time business owners. “For the first few years of my career,” said Bowin Phagan, “I was working 9 to 5 at a marketing firm, doing the typical corporate thing. Now, however, I have my own website, production center, and payment processing. This allows me to work from home under my own rules and with unlimited income potential.” Looking to the future, many gaming email marketing companies may opt to be based entirely online. This minimizes human capital and budget requirements, and can drive a more efficient business model. Meginnes Smithee CEO of a local gaming email marketing company, has already pledged to do this, with a major shift in the business planned in the next 6 months. “I forsee us going entirely online,” said Meginnes Smithee, “because people hardly come to our stores in person anymore. As a result, why should we keep these facilities open if we can do just as well online’” Marketing online, however, is not as easy as it looks. Thousands of websites compete for top positioning in the search engines, and, as search algorithms change and top search engines create new market areas, some websites can lose out. One day, you might be number one for “buy gaming email marketing”, a week later, number 100. The difference between these positions is obvious: no one wades through 100 results for a gaming email marketing product unless the first 99 are extremely poor. In general, most competitive industries online rely on top 10 placement, because of the reality of how web surfers behave. Equally important in the online sales arena is affiliate marketing. Affiliate marketing is reselling your gaming email marketing product through individual webmasters and their websites, giving them typically 5 to 20 % for each successful sales. This form of marketing is purely results driven, and it requires only a small investment on behalf of the company running the affiliate program. “We rely on affiliate marketing to drive our gaming email marketing sales and lead acquisition, mostly because some webmasters in our field are better at marketing online than we are,” said Veronica Vanolinda, Marketing Chairman for Armanda Tennill Partners LLC. Without a doubt, in the pre-internet marketing days, most gaming email marketing resellers only used the internet as a means to communicate via email with current customers. “Things in the industry really turned a corner when people began to acquire, not maintain customers online,” said Immel Ruddock, a noted internet marketer and web designer. “When acquisiton via online services got big, companies in the gaming email marketing sector finally woke up to the idea that the information super highway was here to stay - in a very big way.”

02 Jul 09 A few new gaming email marketing startup ventures became top performers last year, according to the Melissia Strimel Annual Report, an industry watch dog group

“Don’t forget about accounting,” warns Hammen Deblieck, CFO of the Lola Watzka Corporation INC, “Many gaming email marketing companies go pel mel spending money when there is a good cash flow. While there is nothing wrong with wanting to expand, it has to be done in accordance with accounting standards and detailed record keeping. This is especially true for public companies. Private gaming email marketing firms can sometimes let this aspect of the business slide alittle.” And as always, when setting up a business, the following applies: ‘There’s no right way or wrong way, just the profitable way’. Once you’ve found out how to get your gaming email marketing firm off the ground and it is generating ROI, you’ve won half the battle and are on your way to continued success. One often over looked area in online gaming email marketing businesses is infrastructure. Many focus heavily on budget, growth, and employment indicators, but fail to acknowledge tell tail warning signs generated by insufficient hardware and networking software. For any gaming email marketing business, this can spell disaster. Once investment is secured for a gaming email marketing venture, and proper planning has been realized, start networking within your industry. “I find that attending industry related social functions, conferences, and even my neighbors’ cocktail parties help me find new ways of growing my company,” claims Katzner Greenwood, director of the Roadarmel Perciballi Brothers firm, “By asking the right people the right questions, you’ll find that you can learn new things and different strategies for your gaming email marketing firm that you may not have thought of before.” “In the case of our gaming email marketing marketing venture, we initially started out with a simple website, and then slowly grew as sales increased,” replies Brenneis Jure, the COO of the Ecord Rzeszutko Co-Op, “Then, the website expanded into a data warehouse - essentially a store of all things related to our marketing campaigns - which allowed us to study and refine subsequent efforts.” Without a doubt, planning for the launch of your gaming email marketing firm is crucial. Think of it as the launch sequence of a space shuttle. Every last detail, figure, and step is checked and double checked. This is the only way to succeed in the gaming email marketing industry and get the competitive edge. Wildeman Lovorn, Human Services director of the Ester Michalik and Partners gaming email marketing firm, states that the working dynamic and human capital of your company should not be ignored. Lipps Baden agrees: “I’ve seen companies with nearly everything - perfect budget, great IT, good distribution - but a terrible working dynamic between the employees. Though the gaming email marketing product makes it to store shelves, the people working within the company feel miserable, unappreciated, and unmotivated.” “Starting up any gaming email marketing business is difficult. In our case, it took about 6 months of planning, a year of fund raising, and then another 6 months of building infrastructure before we made our first sale,” states Lulewicz Chustz of the Albani Maczko Partners and Ltd. Company. Secondly, once the business side of a prospective gaming email marketing venture is planned, map out the human element. One way of doing this effectively is getting an external HR consultant, one that is not tied directly to management or lower level employees. This allows for impartial scrutiny of your gaming email marketing business model and ensures that the right people are doing the right jobs.